EMC Document Sciences Essentials

AIIM Webcast

Customer Retention Through the Creation of Customized Documents

Your customers want to hear from you. The rub is, however, they want to hear from you the way THEY want to, not necessarily how you want to talk to them. Mailed letters. Texts. Emails. Online. How do you reach your customers with the messages they want to hear, in the way they prefer, when they want to hear them? Listen to a discussion about developing a strategy around customer communications.

How do you develop a single platform—and develop your content once so that it can be broken apart and reused as needed—to generate both print and digital communications? The reasons for such a strategy are well-known—lower total cost of ownership; improved customer relationships; faster time-to-market; etc. How do you harness the power of XML for personalized content? What are best practices?

Spend an hour with us and walk away with ideas to improve how you communicate with your customers—whoever they may be.

Running Time: 60 minutes

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